LAUNCHING A BUSINESS ONLINE?
Your website should be working harder than you are
You didn't start your business to fight with your website. You started it to help people — and right now, your site (or your funnel, or your follow-up, or all three) might be quietly costing you clients instead of bringing them in.
I'm Pam, a website and funnel strategist who helps service providers turn their online presence into something that actually converts — without needing to become a tech expert yourself.
Takes 3 minutes. Get your personalized results instantly.
THE AUDIT
Not sure what's actually wrong? Start here.
Most people know something isn't working — the leads aren't coming, the funnel feels clunky, the site hasn't been touched since 2022 — but can't quite pinpoint what to fix first. That's what the audit is for.
Answer a few quick questions about your current website, funnel, and follow-up system, and get a personalized breakdown of what's working, what's not, and exactly where to focus next — including whether your content is set up to be found by AI search tools, not just Google.
SERVICES
When you're ready for hands-on help
Not every business needs a full rebuild — some need a sharper strategy, a better funnel, or ongoing support to keep things running.
Here's how I can help:
Here's how I can help:
Website & Funnel Strategy
A clear plan for how your site and funnel should actually work together, before a single page gets built.
Funnel Setup & Optimization
From lead capture to follow-up, I'll help you build (or fix) a funnel that turns visitors into clients.
AI SEO & Visibility
Get found, by Google and by the AI tools more of your future clients are using to search.
Every project starts with a conversation about where your business actually is, not a one-size-fits-all package.
SHOP/DIGITAL PRODUCTS
Prefer to DIY? I've got you covered.
Not ready for a full strategy engagement, or just want a head start? My shop has templates, guides, and workshops built from what actually works — for less than the cost of a single hour of consulting.
LEARN WITH ME
Choose how you want to learn
Whether you love reading at your own pace or learning by watching step-by-step tutorials, I've got free resources to help you build smarter with more confidence.
Pick your path below and dive into the content that fits you best.
Read the Blog
Tutorials, strategy, and real-world lessons
Explore SEO tips, funnel strategy, behind-the-scenes takeaways, and practical guidance you can apply to your own business.
Watch on YouTube
Step-by-step videos and platform walkthroughs
Watch AttractWell tutorials, tech walkthroughs, and clear visual demonstrations designed to help you build with ease.
ABOUT
Why service providers trust me with this
I've spent years building websites and funnels for service-based businesses — and watching AI reshape what "good" web design even means. These days, I help clients focus less on having a pretty site and more on having one that's strategically built to convert and stay visible, however people are searching.
Whether we work together directly or you start with a free resource, the goal is the same: a website that actually works for your business, not against it.
Everything you need to know about working with Pam on websites, funnels, and strategy.
Frequently Asked Questions
What does a website and funnel strategist do?
A website and funnel strategist builds more than just a website — they set up the strategy, automations, and systems behind it, like CRM setup, email sequences, and sales funnels, so your business runs without you managing every piece manually.
Do I need to already have a website to work with you?
No. Pam works with entrepreneurs building their first website as well as those looking to fix, redesign, or add strategy to an existing one.
How long does a project take?
Timelines depend on the scope of the project, from a quick launch setup to a full custom build. Typical projects range from 3-8 weeks.
What platforms does Pam Lauzon work with?
Pam is a Verified Kajabi Expert and also works on AttractWell, WordPress, Wix, Squarespace, and most other website or funnel platforms.
How is this different from just hiring a web designer?
A typical web designer builds the site and hands it off. Pam sets up the full system behind it — funnels, CRM, email automation, and branding — so the site actually works for your business after launch, not just looks good on day one.
Do you offer anything besides one-on-one projects?
Yes. Pam offers templates, guides, and resources in her shop for entrepreneurs who want a head start, plus free education through her blog and YouTube channel.
