
About Pam Lauzon

Pam Lauzon is a Canadian website designer and funnel strategist with over 6 years of website design experience and 10+ years in digital marketing. A Verified Kajabi Expert, she helps entrepreneurs build websites, funnels, CRMs, and automated systems that run without them. Pam runs four of her own businesses and homeschools her kids, so she builds every system knowing exactly what it's like to wear all the hats.
Most aspiring entrepreneurs never finish that first tutorial because they're stuck on something nobody talks about: getting clear on who they're actually helping before they build anything. If you've bookmarked a dozen "how to start" guides and completed zero of them, here's the truth—you're not behind, you just need the right questions asked in the right order, and AI can do that for you in about 30 minutes instead of months of confusion. The difference between someone with a notes app full of half-ideas and someone with an actual business plan comes down to one thing: the sequence of operations. This is exactly what separates a vague dream from a real launch strategy.
Read more...If you've ever heard someone say "just tag them and let the workflow handle it" and felt completely lost, here's the truth: CRM basics aren't nearly as complicated as they sound—they just need to be explained in plain English. Tags, workflows, and automations are really just simple organizational tools that work together to keep track of your leads, automatically follow up, and move people toward becoming clients—without you manually doing every step yourself. Once you understand how these three building blocks fit together, your CRM stops feeling like mysterious software and starts feeling like a system that's actually working for you. Let's break down what each one actually does so you can start using your CRM with confidence today.

















