Website Foundations Guide — Branding, Copywriting & Design for Service Providers
CAD$25

Already have a business and just want a website that converts? Start here.
This is the narrower, deeper-dive guide focused specifically on the website itself, including the sales page breakdown that Launch & Grow doesn't cover in depth.

Your website should be doing more than sitting there looking nice — it should be bringing you clients. The Website Foundations Guide walks you through the four things every high-converting website needs: clear branding, a strategic plan, persuasive copy, and professional design.

Inside, you'll find:
  • A step-by-step process for building your own brand board (even if you're not a designer)
  • Guided questions to clarify your website's plan and customer journey
  • 20+ copywriting tips to help you write pages that actually convert
  • An SEO checklist covering the exact on-page basics that help you get found on Google
  • A full breakdown of what makes a great sales page, with a visual layout example you can model your own page after
  • A final website checklist so you can audit your own site before you launch
Whether you're building your site yourself or prepping to hand it off to a designer, this guide gives you the foundation to do it right — without hiring an expensive strategist first.
Instant digital download. No refunds on digital products.