Copywriting for Creatives: How to Sound Like You—Not a Robot

If you’re a creative entrepreneur just starting your business, you probably know you need words for your website, emails, and social media. That’s called copywriting—writing that helps sell your offers or ideas.

But here’s the thing…

Most beginner business owners freeze up when it’s time to write. Suddenly, your fun personality disappears. You try to sound “professional” and end up sounding like a robot.

Let’s change that.

This guide will show you how to write in your own voice, even if you’re not a trained writer, and even if writing feels hard or awkward. We’ll keep things super simple and walk through each step in plain English.

What Is Copywriting, Anyway?

Copywriting is just writing with a purpose—usually to get someone to take an action. That action could be:

Clicking a button
Signing up for a freebie
Buying your product
Booking a service

The words on your homepage, your Instagram caption, or even your “About Me” section are all part of your copy.

Think of copy as a conversation between you and someone you’d love to work with.

Why It’s Important to Sound Like You

Imagine you're talking to a friend about your new business. You’d probably be warm, excited, and full of ideas, right?

Now imagine reading a website that sounds like this:

“Our mission is to strategically support clients in achieving scalable growth and operational excellence.”

Yikes. That sounds like a robot with a business degree.

But if you’re a photographer, a handmade candle maker, or a health coach, your clients want connection, not corporate talk. They want to feel like they know you.

Real, human-sounding copy builds trust. People are more likely to buy from someone they feel connected to. So let’s learn how to write like that.

Step 1: Talk First, Then Write

If writing feels scary, start by talking out loud instead.

Try this trick: Pretend you’re explaining your business to a friend at a coffee shop. Record yourself using your phone or voice memo app. Then play it back and write down what you said.

You’ll probably sound more natural when you talk—and that’s the voice you want in your copy.

Example:

Robot version: “I offer strategic marketing services for purpose-driven entrepreneurs.”
Human version: “I help small business owners who care deeply about their work get the word out in a way that feels good.”

See the difference?

Step 2: Use Simple, Clear Words

A common mistake is trying to sound smart instead of being clear.

Here’s the rule: If a 12-year-old wouldn’t understand it, rewrite it.

Don’t use big, fancy words unless you naturally talk that way. Choose short words and clear sentences.

Instead of this:
“We craft bespoke solutions to elevate your brand visibility.”

Try this:
“We help you get noticed by the right people.”

Your goal is to make people feel like, “Oh wow, I get what they’re saying—and I like it.”

Step 3: Write Like You Speak (But Cleaned Up)

Writing exactly how you talk might lead to a lot of filler words like “uh” or “like” or “you know.” You don’t have to write all those, but do try to:

Use contractions (say “I’m” instead of “I am”)
Use short, punchy sentences
Ask questions like you would in real life

Example:

Formal: “Are you interested in exploring creative coaching opportunities?”
Conversational: “Ever feel stuck with your creative work? Coaching might help.”

Your personality should shine through your writing. Don’t be afraid to sound friendly, quirky, warm, or even funny—if that’s how you are in real life.

Step 4: Tell Tiny Stories

Stories are powerful. Even little ones can help people connect with you.

You don’t need a dramatic backstory. Just talk about things that show who you are or what you believe.

Example:

“I started making candles in my kitchen during a tough season. Lighting one at the end of the day helped me feel calm, and now I help others create that feeling in their homes, too.”

This kind of story builds a connection. It shows your heart—and that’s what makes your copy feel real.

Step 5: Edit Like a Friend, Not a Critic

Once you’ve written a rough draft, don’t panic if it looks messy. That’s totally normal.

Go back and read it out loud. Does it sound like you?

Cut anything that feels stiff or too formal. If you wouldn’t say it in real life, don’t keep it.

You’re not trying to write a school essay. You’re just trying to connect with someone who needs what you offer.

Step 6: Use Helpful Prompts (When You’re Stuck)

Sometimes the hardest part is knowing where to start. Use simple prompts to get words flowing:

“I started my business because…”
“If we worked together, here’s what you could expect…”
“The people I love to help are…”

Start with those and see where it leads. Don’t overthink it.

What to Do If You Still Feel Awkward

It’s okay. Most people feel weird writing about themselves at first.

Here’s what helps:

Practice. Writing gets easier the more you do it.
Read other creative websites. Notice what feels real and what feels robotic.
Get feedback. Ask a trusted friend to read your copy and tell you where it sounds most like you.

And remember: the first version doesn’t have to be perfect. It just has to be you.

Recap: How to Write Copy That Sounds Like You

Here’s what we’ve covered:

Talk first, then write. Record your natural voice.
Use simple words. Aim for clarity, not cleverness.
Write how you speak. Let your personality show.
Tell tiny stories. Even small ones help build connection.
Edit gently. Don’t aim for perfect—aim for real.
Use prompts. Let them guide your writing.

If you follow these steps, your website and marketing copy will sound like a conversation with you—not like a sales robot.

Final Thoughts: You’re Allowed to Be Yourself

You don’t have to sound like anyone else to be successful. Your voice is enough. Your story is enough. And people are out there who want exactly what you bring to the table.

So take a deep breath, open a blank document, and just start. Write one sentence. Then another.

You’ve got this.

Want help making your first website sound like you?
I work with new entrepreneurs who need simple, kind, step-by-step support. Let’s build something that feels good to you—and works for your dream clients.