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How to Lay Out a Good Online Course That Really Sells (Even If It’s Your First One)

How to Lay Out a Good Online Course That Really Sells (Even If It’s Your First One)

Pam Lauzon
Unlock the potential of creating an impactful online course with this step-by-step guide designed for budding entrepreneurs eager to share their knowledge and generate income. Discover how a meticulously crafted course layout not only enhances the perceived value of your offerings but also ensures that students remain engaged and achieve tangible results. From defining a clear course promise to structuring modules and lessons that guide learners seamlessly toward their goals, the process becomes manageable and accessible, even for those less familiar with technology. Learn the art of creating concise, personable video lessons, adding supportive resources, and selecting user-friendly platforms to launch your course effortlessly. With practical tips on selling your course and a reminder that anyone with a passion for helping others has something valuable to teach, this guide will inspire you to take the leap and start your educational venture today.
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5 Mistakes Beginner Entrepreneurs Make With Their Website (And How to Fix Them)

5 Mistakes Beginner Entrepreneurs Make With Their Website (And How to Fix Them)

Pam Lauzon Website
Launching your website can be daunting, but it doesn't have to be overwhelming. By avoiding some common pitfalls, you can create a site that not only looks good but is also effective in attracting and engaging your audience. The first mistake new business owners tend to make is focusing too much on themselves rather than their audience. Be sure your site communicates how you can help visitors by using clear headlines that address their needs directly.Another frequent misstep is cramming too much information onto one page, leading to confusion for visitors. Simplify by creating focused pages such as a homepage, about page, services page, and contact form to guide visitors effortlessly through your offerings. Ensure each page has a clear call-to-action to encourage the next step, whether that's downloading a free guide or scheduling a consultation.Choosing the cheapest platform might seem economical at first, but it often leads to frustrations in the long run. Opt for a platform that supports growth and integrates seamlessly with tools for email marketing and customer management. Lastly, don't wait for perfection to launch your site. Start with the basics and refine your website over time, focusing on intent and user experience to help grow your business. Embrace simplicity and clarity, making your website an ally in building your brand and expanding your reach.
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What Pages Does a New Business Website Actually Need?

What Pages Does a New Business Website Actually Need?

Pam Lauzon Website
Launching a successful online presence for your business doesn't require a complex website filled with numerous pages—it requires the right pages that engage visitors and establish your credibility. Begin with a solid homepage, your business's welcome mat, which quickly addresses your client's key questions, outlines what you do, and invites them to take the next step. Use clear headlines, a concise introduction of your services, and a straightforward call-to-action to guide prospective customers.Adding a lead magnet opt-in page is essential to grow your email list and establish relationships with potential clients. Offer a valuable freebie in exchange for email subscriptions, ensuring the page features an engaging headline, key benefits, and a simple sign-up form. Additionally, an authority page lends credibility to your business by showcasing testimonials, case studies, or personal insights, demonstrating your expertise and why others should trust you.A dedicated sales page is where visitors can learn about your services or products in detail, encouraging them to make a purchase. Make sure to clearly present what you offer, who it is for, the benefits, pricing, and clear instructions on how to proceed. Don’t forget to include an about page to let visitors connect with you personally, and a services page if you offer multiple options. Starting with these core pages allows for simplicity and clarity, with the flexibility to expand as your business grows.
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How to Build a Website Without Knowing Code: A Step-by-Step Plan

How to Build a Website Without Knowing Code: A Step-by-Step Plan

Pam Lauzon Website
Creating a professional website in 2025 doesn't require any coding skills, thanks to beginner-friendly platforms that make the process accessible and straightforward. Start by defining your website's purpose, whether it’s for booking appointments, selling products, collecting emails, or hosting content, as clarity in your goals will guide your choices and save time. The next step is selecting an all-in-one website platform like AttractWell, which offers a comprehensive suite of tools such as website hosting, blogging, booking, payment processing, and even course management, all without the need for coding expertise.After choosing a platform, plan the essential pages for your website, such as a welcoming home page, an about section, a services or products page, and a contact page. Many platforms offer drag-and-drop templates that allow for easy customization to reflect your brand’s identity, including colors, images, and text. Make sure to incorporate crucial extras like mobile-friendly design, social media links, and clear contact information to enhance user engagement and accessibility.Once your website is ready, hit publish and celebrate its launch by sharing it across social media and other channels to reach your audience. For those seeking additional guidance, a free eBook provides a detailed step-by-step approach to building a website without feeling overwhelmed by the technical aspects. With the right tools and support, creating a website can be a stress-free and rewarding experience.
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What is the Easiest Website Platform for Beginners? (2025 Edition)

What is the Easiest Website Platform for Beginners? (2025 Edition)

Pam Lauzon Website
Embarking on a new business venture brings excitement, but building a website can feel daunting. Before selecting a platform, it's crucial to define your business needs, much like planning a house before construction. Evaluate whether you require online appointment booking, product sales capability, a blog, webinar hosting, email collection, or a membership feature to ensure your chosen platform meets all your requirements without the complexity of cobbling together multiple tools.Opting for the cheapest website platform might initially seem appealing but could lead to unforeseen expenses or operational hassles. These budget-friendly options often lack essential tools, forcing you to juggle multiple services or pay for additional features. Prioritizing a platform that supports your long-term business goals is essential to preserve your energy and focus on growth.For those beginning their entrepreneurial journey, AttractWell is a recommended all-in-one platform. It is user-friendly, offering seamless integration of websites, blogs, booking systems, payment options, and more, tailored for real-life entrepreneurs. By consolidating all necessary tools, AttractWell not only saves costs but also ensures your platform grows alongside your business, providing invaluable support for both novices and seasoned business owners.
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