How to Choose Your Niche When You Want to Help Everyone

If you’ve ever thought, “But I could help so many people with this!”—you’re not alone.

When you're starting a business, it’s totally normal to want to serve everyone. You're passionate. You’ve got a big heart. And honestly, you probably could help a lot of people.

But here’s the truth: trying to help everyone usually ends up helping no one—because your message isn’t clear, your offers feel vague, and the right people don’t realize you’re the perfect fit for them.

So let’s make this simple. You’re not cutting people out. You’re just focusing your energy so you can attract the right people and make real impact.

And we’re going to do it step by step—like we’re explaining it to a 12-year-old.

What Is a Niche, Anyway?

A niche is just the specific group of people you help—and the specific problem you help them solve.

Think of it like this:

A generalist says: “I help people live their best life.”
A niche expert says: “I help new moms manage stress and find calm in their day.”

Which one makes you go, “Oh, that’s for me!”?
(Exactly.)

The more specific you are, the easier it is for people to know you’re talking to them.

Step 1: Brain-Dump All the People You Want to Help

Let’s start by getting it all out. No filtering.

Grab a notebook or open a doc and list:

The types of people you feel called to help (new moms, busy professionals, small business owners, etc.)
The problems they have that you could solve
The topics you’re passionate about
The transformations you’ve personally been through

Let it all flow out. You’ll spot patterns.

Step 2: Look for the Overlap

Now, scan your list and look for the common themes.

Ask yourself:

Who do I really feel excited about helping?
What problems am I best equipped to solve?
Where have I already helped someone (even for free)?

That sweet spot where your passion, skills, and someone’s problem meet? That’s your niche.

Step 3: Test Your Ideas (Before You Commit)

You don’t have to pick the “perfect” niche on Day 1.

Try talking about your ideas online. Create a few posts, start conversations, and see what clicks.

Example: You think you might want to help creative entrepreneurs manage their time.
Post something like: “If you’re creative but feel scattered and never finish your projects, this tip’s for you…”
If people respond? You’re on the right track.

Real feedback is the best way to find your fit.

Step 4: Create a Niche Statement

Let’s make it simple. Try this fill-in-the-blank sentence:

“I help [who] do [what] so they can [result].”

Here are a few examples:

“I help overwhelmed moms create simple routines so they can enjoy their day without stress.”
“I help brand-new business owners build their first website so they can confidently launch online.”
“I help introverts show up on Instagram in a way that feels natural and fun.”

Write a few versions and pick the one that feels the best right now.

Step 5: Give Yourself Permission to Evolve

Here’s the best part: you’re not stuck.

Your niche will grow as you grow. You’ll get clearer as you work with more people and gain more experience.

The key is to pick a direction and move forward—so people know who you help and how they can work with you.

You can pivot later. (I changed my niche more than once when I was starting out!)

What If You Still Feel Stuck?

Try asking yourself:

What do people come to me for help with already?
What problem have I solved for myself that I could help others solve too?
Who would I LOVE to hang out with and serve every day?

If you're still torn, just choose one group to start with. You’re not saying no forever—you’re just choosing where to begin.

Final Thoughts: Clarity Comes From Action

You don’t need a perfect niche before you start. You just need a clear place to begin so people can understand what you do and how you can help.

Start with your passions. Listen to your people. Test what works.

And remember—niching down isn’t about limiting you. It’s about focusing you, so you can grow faster and actually make the impact you’re dreaming of.

You’ve got this. Keep it simple, stay curious, and take the next step forward.