Learn how to talk about your services in a simple, confident way—even if you're brand new to business. This beginner-friendly guide will walk you through it step by step!

How to Write About Your Services When You’re Just Starting Out

So, you’ve started a business (or you’re thinking about it), and now it’s time to tell the world what you do. But suddenly… you freeze.
How do you write about your services when you’re new, don’t have clients yet, and maybe feel a little unsure?

Take a deep breath. You don’t need to be a copywriting expert or a marketing guru to write something clear and helpful. In this blog, I’ll walk you through how to explain your services in a way that feels real, easy to understand, and truly YOU.

Start With the Basics—What Do You Actually Do?

Let’s make this super simple. You don’t need a bunch of fancy words. Just answer this question:

“What do I help people do?”

Let’s look at a few examples:

“I help small business owners build websites they feel proud of.”
“I teach moms how to use essential oils safely at home.”
“I help people turn their hobbies into online businesses.”

See how that works? Start your services page or intro paragraph with a sentence like this. You’re not trying to sound big or official—you’re just being helpful and honest.

👉 Write this down:
“I help [who you help] [what you help them do].”

Talk Like a Real Person, Not a Robot

A lot of people think they need to sound “professional” when writing about their services. But guess what? Being clear is better than being fancy.

Instead of this:

“We offer comprehensive digital transformation services to accelerate online growth.”

Try this:

“I’ll help you get your business online with a simple website and easy steps you can actually follow.”

See the difference? One sounds like a tech company. The other sounds like a human. Be the human. Especially if your audience is new to online business—they want to feel safe, seen, and understood, not overwhelmed by jargon.

Describe the Problem You Solve

Before someone buys from you, they want to know if you understand their struggles. So instead of just listing your service (“web design” or “business coaching”), talk about the problem you’re solving.

Ask yourself:

What are people frustrated about?
What’s confusing or scary for them?
What do they wish was easier?

Example:

“I work with people who feel overwhelmed by tech. They know they need a website, but don’t know where to start. I help them build one step by step—no stress, no tech speak.”

That’s WAY more relatable than just saying “I do web design.” Make your potential clients feel like you get them.

List What’s Included (Even if It’s Simple!)

Even if your service is straightforward, people want to know what to expect. Break it down. Use bullet points if that helps.

Example:
Here’s what’s included when you work with me:

A 1-on-1 strategy call where we talk about your goals
A custom-designed website with 3 pages
A video showing you how to update your site on your own
Support for 2 weeks after your site is live

This makes your offer feel real and clear—even if you’ve only just created it.

Don’t Hide the Fact That You’re New

This might surprise you, but being new can actually be a good thing. You have fresh energy, you’re super excited to help, and you’ll probably give more attention and care than someone who’s overloaded with clients.

You could even say something like:

“I’m just starting out, so I’m offering my services at a lower rate while I build my portfolio. You’ll get my full attention, and I’ll treat your business like it’s my own.”

People love honesty and heart. Don’t be afraid to show that.

Add a Simple Call to Action (CTA)

Once you’ve explained what you do, invite people to take the next step. Make it clear. One step only.

Examples:

“Want to chat and see if we’re a good fit? Book a free call here.”
“Send me a message and tell me about your project—I’d love to help!”
“Click here to grab my starter package for new business owners.”

Your call to action should be friendly, helpful, and easy. Don’t leave people wondering what to do next.

Bonus Tip—Pretend You’re Explaining It to a 12-Year-Old

If your service description is confusing, people will click away. So here’s a trick:

Pretend you’re explaining your offer to a 12-year-old. Could they understand what you do?

If not, simplify it. Say it out loud. Use shorter words. Write like you talk. Your audience will thank you!

Example Before & After

Before:

“I offer scalable digital branding solutions for online entrepreneurs.”

After:

“I help new business owners create their brand—from colors and logos to your website—so everything looks and feels like YOU.”

So much better, right?

You’ve Got This (Even If It Feels Awkward at First)

Writing about your services is like learning a new language. At first, it might feel weird. But with a little practice (and a whole lot of heart), you’ll get the hang of it.

Start simple. Talk to one person. Be honest. And remember—people aren’t hiring you because you’re perfect. They’re hiring you because you care and you’re here to help.

And you? You’re exactly what someone out there is looking for.