What Pages Does a New Business Website Actually Need?

If you’re just starting your business and staring at a blank website builder thinking…
“Wait—what pages do I even need?!”

You're not alone.

When I started, I thought I had to create all the pages, all at once, and make them all perfect. (Spoiler: I got overwhelmed and didn’t launch anything for way too long.)

So let me make this super simple for you.

You don’t need a hundred pages. You just need the right ones to get started—pages that help people:

Know what you do
Trust that you’re legit
Understand how to work with you
And take that first step toward saying YES

Here’s a beginner-friendly breakdown of the most important pages your new website needs—and why they matter.

1. A Solid Homepage – Your Business Welcome Mat

Your homepage is like the front door to your business. It should quickly answer the questions your dream client is already asking:

Who is this for?
What do you help with?
Why should I stick around?

A good homepage doesn’t have to be fancy. Just make sure it includes: ✅ A clear headline
✅ A short sentence about who you help and how
✅ A simple call-to-action (like “Book a call” or “Grab my freebie!”)

Tip: Use friendly language, speak directly to your ideal person, and guide them to the next step.

2. Lead Magnet Opt-In Page – Grow That Email List!

If you only set up one extra page beyond your homepage, let it be this one.

A lead magnet is a freebie you give away (like a checklist, guide, video, or template) in exchange for someone’s email address. This page is where they sign up for it.

Your opt-in page should include:

A short, exciting headline
A few bullet points about what they’ll get
A simple form to enter their name + email

This is how you start building relationships with potential clients—even while you sleep.

🛠 Want an easy way to build this? I highly recommend AttractWell, where you can create opt-in pages and email automations all in one place (without needing a million tech tools!).

3. Authority Page – Show You Know Your Stuff

Think of this as your “why trust me?” page.

It could be:

A testimonials page
A “case studies” page
A collection of your best blog posts or podcast interviews
A page with FAQs that show your expertise

The goal? Help your audience see that you know your stuff and have helped others like them before.

Even if you’re brand new, you can still share:

What you’ve learned
Why you’re passionate about this
How your background or journey makes you the perfect guide

4. Sales Page – Explain Your Offer

This is the page where people go to learn about your service, course, or digital product—and say YES to buying it.

Even if you’re just offering one service, it helps to have a dedicated sales page that walks people through: ✅ What the offer is
✅ Who it’s for
✅ What’s included
✅ The transformation they’ll experience
✅ Pricing + how to sign up

Keep it simple. Keep it focused. And make it super clear what the next step is.

5. About Page – Make It Personal

This is your chance to say, “Hey! I’m a real person. Here’s why I care.”

Your about page doesn’t need to be a long life story. Just share:

Who you are
What you do
Why you’re passionate about helping
Maybe a fun personal fact or two (pets, coffee addiction, hobbies—go for it!)

People love buying from people they feel connected to. This page helps build that trust.

6. Services Page – Lay It All Out

If you offer more than one thing (or even if you just want to explain your main offer more clearly), a services page is a great idea.

You can use this page to:

List what you offer
Share pricing (optional!)
Add buttons to book a call or contact you
Include testimonials or mini case studies

Think of this as your “menu”—the place people can browse and pick what’s best for them.

Bonus Tip: Keep It Simple (You Can Add More Later!)

The biggest mistake I see new business owners make?

They try to build a full-blown website with 10+ pages, a blog, a podcast hub, and a shop… before they even have their first client.

💡 Start small. Focus on the pages that help people understand what you do and take action.

You can always add more as you grow.

TL;DR – Here’s What You Really Need:

✔️ Homepage – Welcome people and guide them to the next step
✔️ Lead Magnet Opt-In Page – Build your email list
✔️ Authority Page – Show your expertise + build trust
✔️ Sales Page – Get people excited to buy
✔️ About Page – Let people connect with YOU
✔️ Services Page – Explain what you offer and how to work with you

✨ And if you want to make it all easier? Use AttractWell to keep it simple and build everything in one place. No tech overwhelm. No juggling five platforms.

Need help putting it all together? I’d love to help you plan your site, write your copy, or get your pages designed and launched (without the stress). Just reach out and let’s make your business real online. 💛