So you’ve decided to start a business (yay!) and you know Instagram is a great way to get the word out…
…but when you sit down to post, your brain goes totally blank.
“What do I even say?”
“Is anyone even going to see this?”
“Should I wait until I have a logo? Or a website? Or a product?”
“What do I even say?”
“Is anyone even going to see this?”
“Should I wait until I have a logo? Or a website? Or a product?”
🚨 STOP RIGHT THERE, FRIEND.
You do not need to have it all figured out to start showing up. In fact, starting before you're “ready” is the best way to build trust, grow a following, and attract your first customers.
Let’s make it super easy—with ideas, prompts, and examples you can literally use today.
First, Why Post on Instagram at All?
Instagram is more than just pretty pictures. It's a connection tool.
It helps people:
✅ Get to know the human behind the brand (that’s you!)
✅ Understand what you do and how you can help
✅ Decide if they want to learn more, follow you, or buy from you
✅ Understand what you do and how you can help
✅ Decide if they want to learn more, follow you, or buy from you
Think of your posts like little invitations to hang out, learn something, or get inspired.
The 5 Types of Posts You Want to Rotate
Let’s keep it simple. You don’t need to post everything, just a mix of these five types:
- YOU (the human behind the brand)
- WHAT YOU DO (your offer, biz, or expertise)
- HOW YOU HELP (educational content)
- PROOF (your story, wins, testimonials, before & afters)
- CALL TO ACTION (what to do next)
Let’s break each one down with ideas you can swipe 👇
1. YOU — Let People Meet the Face Behind the Biz
People buy from people. Don’t be shy—let them meet you!
Post prompts:
- “Here’s why I started this business…”
- “Fun facts about me that have nothing to do with business”
- “The moment I decided to go for it”
- A photo of your workspace, coffee mug, favorite quote, or hobby
Example caption:
“Hi! I’m Pam, and I help new entrepreneurs build websites without tech overwhelm. When I’m not designing, I’m probably sipping tea and chasing sunsets with my pup. ✨ Tell me—what dream are YOU building right now?”
“Hi! I’m Pam, and I help new entrepreneurs build websites without tech overwhelm. When I’m not designing, I’m probably sipping tea and chasing sunsets with my pup. ✨ Tell me—what dream are YOU building right now?”
2. WHAT YOU DO — Share Your Biz + Offer (In a Natural Way)
Don’t overthink this. Just tell people what you’re up to and how you help.
Post prompts:
- “Here’s what I do and who I help”
- “What working with me looks like”
- “Why I created my offer”
- “If you’re struggling with ___, I’ve got something for you!”
Example caption:
“Ever feel totally stuck trying to build a website on your own? Been there. That’s why I created my free eBook: Build Your Website Without the Tech Overwhelm. It’s packed with beginner-friendly tips to help you finally launch. 💻 Grab it here: [link]”
“Ever feel totally stuck trying to build a website on your own? Been there. That’s why I created my free eBook: Build Your Website Without the Tech Overwhelm. It’s packed with beginner-friendly tips to help you finally launch. 💻 Grab it here: [link]”
3. HOW YOU HELP — Share Helpful, Valuable Content
This builds trust and shows your expertise. Think tips, how-to’s, or “mistakes to avoid.”
Post prompts:
- “3 mistakes I see beginners make”
- “A tip that helped me when I was starting out”
- “Step-by-step: How to ___”
- “How I made ___ easier for myself/my clients”
Example caption:
“Beginner tip: Don’t choose a website platform just because it’s cheap. You’ll likely end up having to upgrade again and again (ask me how I know 😅). Choose a platform that fits your long-term biz needs—like AttractWell! 🙌”
“Beginner tip: Don’t choose a website platform just because it’s cheap. You’ll likely end up having to upgrade again and again (ask me how I know 😅). Choose a platform that fits your long-term biz needs—like AttractWell! 🙌”
4. PROOF — Show That It Works (Even If It’s Just Your Story!)
You might not have clients yet, and that’s okay. Share YOUR journey.
Post prompts:
- “Before & after I started doing ___”
- “I used to struggle with ___, now I ___”
- “Client win or kind words (even a DM!)”
- “What I’ve learned since starting my biz”
Example caption:
“A year ago, I had no website, no followers, and no clue where to start. Now I help others build theirs from scratch—with confidence. If I can do it, you can too 💛 What’s one thing you’ve learned since starting your biz?”
“A year ago, I had no website, no followers, and no clue where to start. Now I help others build theirs from scratch—with confidence. If I can do it, you can too 💛 What’s one thing you’ve learned since starting your biz?”
5. CALL TO ACTION — Tell Them What to Do Next
Don’t forget to invite people to take action!
Post prompts:
- “Want to learn more? Download this!”
- “Tell me below: What’s your biggest biz challenge right now?”
- “DM me the word START and I’ll send you my freebie!”
- “Save this post for later if it helped you!”
Example caption:
“Want 10 post ideas for your biz? 🙌 Save this post and come back when you need inspo! OR grab my free eBook to get your website started today >> [link]”
“Want 10 post ideas for your biz? 🙌 Save this post and come back when you need inspo! OR grab my free eBook to get your website started today >> [link]”
Pro Tips to Make Posting Easier (Even With 0 Followers)
✅ Start messy. Don’t wait until everything is perfect.
✅ Use Canva templates for easy graphics.
✅ Batch your posts 1-2 times a week to save time.
✅ Use stories to show behind-the-scenes real life (no pressure).
✅ Be a human. Speak like you’re talking to a friend, not writing a textbook.
✅ Use Canva templates for easy graphics.
✅ Batch your posts 1-2 times a week to save time.
✅ Use stories to show behind-the-scenes real life (no pressure).
✅ Be a human. Speak like you’re talking to a friend, not writing a textbook.
Need Help with the “Website Part” of Showing Up Online?
Posting on Instagram is awesome—but having a solid home base (aka your website) helps people know where to go next.
I created a free step-by-step eBook to help you launch your website without feeling overwhelmed.
👉 Grab your free copy here
It’ll help you:
It’ll help you:
- Get clear on what your site actually needs
- Build your online presence without tech headaches
- Feel confident sharing your biz everywhere—including Instagram
You’re Doing Amazing, Friend 💛
Even if you’re just getting started, you’ve already done the hardest part—you started.
You don’t need to go viral or post 7 days a week. Just show up with your heart, be helpful, and speak to the people you’re here to serve.
Your dream clients are out there. Let’s help them find you.
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